We fight for them every day. We all want to be seen and appreciated for the work we put in and the love we give. This is the anxiety that a lot of artists face on a daily basis. It also comes from the fear of what others may think of you creating things that appeal to many, but shedding your artistic integrity or shitting on your scruples.
In today’s world of media, we have so many options at our fingertips for getting views on our body of work. Portfolio sites, social media posts, websites, blogs and more. It’s enough to drive you crazy – I know – I’ve been on that train and it crashed headlong into a mountainside.
I purged a lot of my social media (for a different reason I’ll disclose at a later date) and it was a blessing. I felt like the phoenix rising from the ashes, ready to set the world on fire. But starting fresh also means starting at the bottom – and I’ve learned from observing and studying and listening to philosophies and doctrine about social media, that starting late or starting from the beginning is a HARD road.
There are some pillars of social media that change their methods and even the playing field, so tenure doesn’t matter. Facebook and Reddit come to mind. You can start with nothing and build to large numbers with relative ease. Others are far more difficult without cultivation – YouTube and Twitter. And others are near impossible to crack without aid, like SnapChat and Instagram.
Each one has its own set of protocols and its own set of etiquette. But the ones who are truly dominant are the ones who focus. You can do a little here and there, but it seems like if you don’t go all-in and focus all of your energy on one platform, your growth is very slow. I can attest to that – I have social media profiles on a lot of platforms. My most successful by far, is Twitter, I have found a knack for the limited characters and succinct nature of messaging. But I have tried to make some headway with YouTube and with Instagram and Facebook once again, and the progress is severely hampered by my lack of dedication to making each profile grow.
Ideally, I’d love for my YouTube channel to take the lead, as video is the most dominant form of media out there right now, and the other platforms are primarily for engagement and conversation (in my eyes). But how do you get people to visit your channel, watch your shows and come back time and time again?
Well – I know the answer. I just can’t commit to putting the work into it.
Typically, to grow a YouTube channel, you have to do as I mentioned. Be dedicated and go all-in. In order to do that, you need to make a plan that is achievable. That means scheduling and planning in advance.
Now, I have a schedule and a plan – but am I able to get ahead of the curve and make things in advance to give myself that buffer I need to carry me through those times in my life where I am physically unable to create? So far, its been unlikely. I have a busy life outside of work. I actually accomplish more at my job during my downtime (since I’m in front of a computer and can multitask social media and my duties).
Secondly, I have to commit to being an active part of the community. That’s how social media works, you have to be social. I’ll admit, YouTube is a tough nut to crack when you’re starting out, but it can work.
I’m optimistic that if I keep on creating, in time, people will start watching/consuming, and that’s fine. The studio is primed and ready and I’ve already started creating content – but is it enough to draw people in to see what I have to show? I mean, is my content something that people care about? These are the questions that plague me, because I’m one of those people that gets disheartened when my time is wasted. Some days, it feels like you’re thrashing through weeds for months on end with no relief in sight.
I’m just hoping I cut through and it opens up to a field of gold.